Today's digital marketers are swimming in such a sea of data that sometimes it feels like you're simultaneously drowning and treading water. Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket. There has been a lot of hype around artificial intelligence over the past few years as it plays a massive role in transforming businesses and strengthening industries. It is changing how we do business, especially with the recent crisis' effect on the economy. AI has gone beyond Rosie the Robot to IBM's Watson and now functions as an aid to humanity.

There has been a lot of hype around artificial intelligence over the past few years as it plays a massive role in transforming businesses and strengthening industries. This project focuses on leveraging AI and machine learning to understand texts in images and videos to improve the quality of the content users see on their news feed, IOS suggestions and other areas of Facebook. This project explores using AI to enhance the user experience by understanding what people are interested in and optimizing their engagement with Facebook. Advertisers are finding more and more that using tools to help them gain better insights into consumer behavior is giving them a competitive advantage in the digital age. This approach compares favorably with conventional direct marketing techniques because it reaches customers with much more interesting information and avoids many of the problems associated with the traditional method, such as having to send out tons of catalogs.

Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket.